Burger behemoth McDonald’s has been forced to allow for 130 store closures this year, until the end of December, after the mad cow scare in Japan badly affected sales.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A report in the local newspaper Nihon Keizai Shimbun cited McDonald’s as opening another 220 outlets in Japan this year, but said that this figure is down 23% on last year. The sheer number of closures would in any case cast a dark shadow over the firm’s seemingly unstoppable growth.
