German discounter Aldi has unveiled plans to invest EUR350m over the next three years to increase its presence in the Irish market.
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The company will open 35 new stores and expand its distribution network, Aldi said today (12 November). Aldi currently operates 59 outlets in Ireland.
The company said that its plans to expand were driven by an increase in consumer demand, as Irish customers look to reign in spending in response to poor economic conditions. According to figures released by the group, it has witnessed a 20% increase in sales in the market since January.
“We will open 17 new stores by the end of next year alone to satisfy Irish consumers’ demand for the quality and value Aldi provide,” Paul Foley, managing director of Aldi UK and Ireland, said.
“New customers are trying Aldi because they’re more conscious of seeking out value for money,” Foley added.
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By GlobalDataThe investment will create 650 new jobs in Ireland, 160 of which will be located at Aldi’s new distribution centre in Mitchelstown, Co. Cork.
A spokesperson for the company told just-food that the move to expand in the Irish market would not be supported by any additional marketing budget.
“We currently advertise in Ireland through a specialist leaflet and some national press. We’ve nothing in particular planned to support the new store openings, although they will be advertised locally,” the spokesperson commented.
