Mars Snackfood has unveiled a raft of new products for the US market at the National Association of Convenience Stores Show in Chicago.
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The US snack group has introduced a number of new products at the show, including Combos Jalapeno Cheddar Tortilla; Dove bite size Promises and Large Bars; Skittles Crazy Cores; Snickers Fun Size; and Starburst FaveReds Fruit Chews and Starburst Sour Gummibursts.
The confectioner said that it is also showcasing a number of new consumer promotional events at the show, which runs from 5-7 October.
3 Musketeers will be the official chocolate bar of this year’s Time Square New Year’s Eve celebration. The promotion will include signage, two 15-second commercials on the LED screens, sampling, a “wishing wall” and two TV slots on Dick Clark’s New Years Rockin’ Eve show.
The company is introducing limited-edition M&M’s in a Valentines Day promotion, while the Snickers, M&M’s, 3 Musketeers, Milky Way and Twix brands will be running Super Bowl promotions.
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By GlobalData
