Nestle has launched a range of “low-fat” Haagen-Dazs ice creams in the US, the Swiss food giant announced today (10 November).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Haagen-Dazs Five combined “pure luxury with a healthier option”, Nestle said meets a “major” consumer trend for “pure and natural” products.

The company, which owns the licence to Haagen-Dazs in the US, pointed to a product recipe that contained “only five ingredients” – skimmed milk, cream, sugar, egg yolks and natural flavouring.

Haagen-Dazs Five is available in flavours including mint, coffee and passion fruit. The Haagen-Dazs brand is owned by General Mills.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now