Nestle has launched a range of “low-fat” Haagen-Dazs ice creams in the US, the Swiss food giant announced today (10 November).

Haagen-Dazs Five combined “pure luxury with a healthier option”, Nestle said meets a “major” consumer trend for “pure and natural” products.

The company, which owns the licence to Haagen-Dazs in the US, pointed to a product recipe that contained “only five ingredients” – skimmed milk, cream, sugar, egg yolks and natural flavouring.

Haagen-Dazs Five is available in flavours including mint, coffee and passion fruit. The Haagen-Dazs brand is owned by General Mills.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData