UK biscuit maker Burton’s Foods is to launch two Jammie Dodgers products in March as part of an overhaul of the brand.

The company refused to be drawn on the nature of the two new products when contacted by just-food today (8 November) but the lines are part of a rebranding for Jammie Dodgers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Design agency Robot-food said the font for the new Jammie Dodgers logo had been developed from the typeface of the Beano‘s Roger the Dodger character. A heart has been added to the ‘O’ to represent the product.

The new-look packaging will hit shelves in January. 

See Also: