UK biscuit maker Burton’s Foods is to launch two Jammie Dodgers products in March as part of an overhaul of the brand.
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The company refused to be drawn on the nature of the two new products when contacted by just-food today (8 November) but the lines are part of a rebranding for Jammie Dodgers.
Design agency Robot-food said the font for the new Jammie Dodgers logo had been developed from the typeface of the Beano‘s Roger the Dodger character. A heart has been added to the ‘O’ to represent the product.
The new-look packaging will hit shelves in January.
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