Kellogg’s is extending its Crunchy Nut cereal brand in the UK with the launch of Crunchy Nut Bites.

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The launch will be supported by a GBP2m (US$3.53m) TV advertising campaign, which will begin in November.


 


The company said that it hoped the launch would grow its share of the taste cereals category.

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Brand manager Stephen Duggan said: “We’re always looking to increase our share in the taste category by expanding the Crunchy Nut portfolio with new and original innovations.”


 


Kellogg said that the unique size and shape of the new product meant that it had to invest “significantly” in new production equipment.


 


The Crunchy Nut brand is valued at GBP76m – 6% of the overall breakfast cereal category.

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