Kellogg’s is extending its Crunchy Nut cereal brand in the UK with the launch of Crunchy Nut Bites.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


 


The launch will be supported by a GBP2m (US$3.53m) TV advertising campaign, which will begin in November.


 


The company said that it hoped the launch would grow its share of the taste cereals category.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

 


Brand manager Stephen Duggan said: “We’re always looking to increase our share in the taste category by expanding the Crunchy Nut portfolio with new and original innovations.”


 


Kellogg said that the unique size and shape of the new product meant that it had to invest “significantly” in new production equipment.


 


The Crunchy Nut brand is valued at GBP76m – 6% of the overall breakfast cereal category.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now