Chinese dairy group American Dairy is to change its corporate name to Feihe International.

The firm said today (13 October) that the new name will better reflect the Feihe brand and its focus on the Chinese consumer market.

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Shareholder approval was given at the company’s annual meeting yesterday. The change is effective immediately, but the company’s trading symbol will remain ‘ADY’.

Leng You Bin, chairman and CEO said: “We are excited to announce the completion of the change in our corporate name to Feihe International. Our new name better reflects our renowned Feihe brand and our exclusive focus on the Chinese consumer market. The change to Feihe International more closely links our corporate name and identity to our business strategies and operations, and we believe the new name will allow us to tell our story more effectively.”

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