UK retailer Waitrose is lining up the launch of a further 40 products from the range it is selling in tandem with celebrity chef Heston Blumenthal.

The first batch from the “Heston From Waitrose” is in the process of hitting Waitrose shelves. The initial group of 22 lines includes a series of pies, mayonnaises, dressings and a Christmas pudding.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We have had an enormous amount of fun developing the different products in the range and hope that it will offer a little something for everyone to taste and enjoy,” Blumenthal said.

Blumenthal has also been working with Waitrose on a marketing campaign alongside fellow chef Delia Smith.

Waitrose has indicated 40 more lines will be launched in April although a spokesperson for the retailer refused to be drawn on which specific products would be added to the range.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now