German retailer Metro Group has teamed up with Deutsche Post World Net’s (DPWN) delivery and logistics subsidiary, DHL, to rollout radio frequency identification (RFID) in France.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In the first move of its kind in the country, DHL will equip some 1.3m pallets per year with the RFID tags to facilitate automated monitoring of Metro’s supply chain.


“This project is setting the trend for the whole logistics industry as it brings the era of pilot projects in the RFID technology to an end,” said John Allan, DPWN CFO.  


The project will see five DHL food logistics centres equip all shipments to Metro stores with RFID tags.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact