Swiss grocery retailer Migros has reached an agreement with Unilever over the sale of its ‘Jane & Mary’s’ ice cream brand.
Go deeper with GlobalData
Migros confirmed to just-food today (24 September) that it has agreed to change the name of its ice cream following protests by Anglo-Dutch consumer goods giant Unilever that it was too similar to its ‘Ben & Jerry’s’ brand.
Spokesperson for Migros, Monika Weibel said the two firms had reached an “amicable” agreement in that it will cease selling the product under the ‘Jane & Mary’s’ brand name from January next year.
“We have settled the controversy over the likeness of the name,” Weibel said. “We are able to sell the product until the end of January next year because we have produced a certain volume of the product. Then we will take a different name, which I cannot disclose at this point.”
Weibel said the settlement was made out of court and that Migros is “happy with the outcome”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataUnilever could not be reached for immediate comment.
