Nordic baker Almondy has been sold to a Swedish private equity firm, it was announced today (25 June).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Segulah III, part of the Segulah private equity partnership, said it had snapped up the Gothenburg-based business from London-based private equity firm Smedvig Capital. Financial details were not disclosed.


”Almondy is an exciting and well run company with high quality products well aligned with modern consumer preferences,” said Peter Elving, the future chairman of the business. “The growth has been impressive and together with the management team I look forward to develop the company further through expansion in the Nordic region as well as in the rest of Europe.”


Elving, a former executive for Kraft Foods in the Nordic region, advised Segulah on the deal, alongside Svante Nilsson, the ex-CEO of Swedish retailer Ica. Nilsson will join Almondy as a board member.


Almondy CEO Marius Jerndahl said the change of ownership would help the company expand further into Europe. “We are barely scratching the surface of the great potential we have in Europe, so there is plenty of growth still to come,” Jerndahl said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Segulah already owns natural snacks firm Nilssons Gott.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now