UK food and drink group Princes has opened an office in Poland as it looks to expand further in Europe.
The office in Warsaw will handle sales, marketing and category management for the business and report to Princes BV, the group’s continental European HQ in Rotterdam, which was established in 1989.
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Princes is already active in Poland and other Central and Eastern European markets and the company said the Warsaw office will support its “comprehensive development plans”.
MD Ken Critchley said: “Princes is targeting growth in mainland European retail, wholesale and food manufacturing markets. Our strategy is to expand through partnerships, joint ventures and selective strategic acquisitions.”
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