UK food and drink group Princes has opened an office in Poland as it looks to expand further in Europe.

The office in Warsaw will handle sales, marketing and category management for the business and report to Princes BV, the group’s continental European HQ in Rotterdam, which was established in 1989.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Princes is already active in Poland and other Central and Eastern European markets and the company said the Warsaw office will support its “comprehensive development plans”.  

MD Ken Critchley said: “Princes is targeting growth in mainland European retail, wholesale and food manufacturing markets. Our strategy is to expand through partnerships, joint ventures and selective strategic acquisitions.”

 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now