General Mills has launched a Total Plus Omega-3s cereal into the US market.

Total Plus Omega-3s comprises whole grain flakes, flax clusters and honey-sweetened almonds, the firm said yesterday (22 June), and provides 10% of the daily value of Omega-3, it claims.

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“A diet rich in Omega-3s can help support overall health, and Total Plus Omega-3s provides a good source of Omega-3 ALA naturally from flax,” said Kristin Harris, senior scientist of General Mill’s Bell Institute of Health and Nutrition.

Total Plus Omega-3s is available nationwide for a suggested retail price of US$3.89.

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