UK dessert maker Gü is launching a Hot Chocolate Melting Middle Pud as an addition to its dessert range.
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The chocolate sponge has a “gooey” centre of molten chocolate which is heated in the microwave to create a “total chocstravaganza perfect to create a wow-factor dinner party dessert”.
Meanwhile, Gü’s sister company, Frü, is launching Lemon Cakes.
The cakes follow the launch of Gü Chocolate Brownies and Frü Carrot Cake.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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