Birds Eye has signalled its intention to cash in on healthy-eating trends with the launch of its Eat Positive range of ready meals.
Go deeper with GlobalData
Aimed at families, the frozen food range contains at least one portion of vegetables and includes four varieties – Chicken Penne, Thai Chicken, Creamy Fish and Chicken Tikka.
Each meal in the range will be flagged with a health benefit, such as ‘a natural source of Omega 3’, ‘naturally helps lower your cholesterol’ and ‘naturally rich in antioxidants’.
