Decas Botanical Synergies, a Massachusetts-based company, has claimed that it is redefining the dried fruit category with the launch of its Fruitaceuticals range of “supercharged” superfruits.
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“Consumers demand healthy food that gives them the super-charged nutrients they need without having to sacrifice taste. Plus they want options that fit easily into their on-the-go way of life,” said Dan Souza, director of sales and marketing at Decas Botanical Synergies. “Fruitaceuticals delivers the solution.”
Its initial offering includes two cranberry-based all-natural dried fruit products, PomaCrans and OmegaCrans. The Fruitaceuticals are “supercharged” with nutrition-enhancing all-natural ingredients, the company claims, adding that a quarter-cup serving of OmegaCrans delivers the antioxidant power of one glass of cranberry juice cocktail, with 30% fewer calories, about half the sugar and over 500mg of healthy Omegas.
“Our first two Fruitaceuticals products leverage the natural health benefits of cranberries while providing a pomegranate-antioxidant or Omega 3-6-9 supercharge,” said Souza.
The new products are available in 4oz re-sealable bags, retailing for US$4.99 each.
Souza added that work on expanding the Fruitaceuticals range is already underway.
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By GlobalData
