China Yurun Food Group, a leading meat product processor, posted a 78.7% rise in net profit for the 12 months ended 31 December 2007, as a result of rising pork sales.


Net profit rose from HK$481m (US$110m) last year to HK$859m this year. Revenue also saw a year-on-year rise of 86.9% to HK$8.64bn, the company reported.


The chilled meat and low temperature meat product business remained the main growth driver of the group’s overall revenue in 2007. The former hit HK$1.75bn, up 51.2% from the previous year and the latter jumped 124.6% to HK$4.7 bn.


“Through economies of scale, selective capacity expansion, strong R&D and nimble pricing strategy, we have achieved robust turnover growth,” said Zhu Yicai, chairman of Yurun.


The Hong Kong-listed company is hoping to focus on brand-building, diversifying distribution channels and penetrating mid- to high-end markets to achieve higher profit margins for the future, it reported.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now