China Yurun Food Group, a leading meat product processor, posted a 78.7% rise in net profit for the 12 months ended 31 December 2007, as a result of rising pork sales.


Net profit rose from HK$481m (US$110m) last year to HK$859m this year. Revenue also saw a year-on-year rise of 86.9% to HK$8.64bn, the company reported.


The chilled meat and low temperature meat product business remained the main growth driver of the group’s overall revenue in 2007. The former hit HK$1.75bn, up 51.2% from the previous year and the latter jumped 124.6% to HK$4.7 bn.


“Through economies of scale, selective capacity expansion, strong R&D and nimble pricing strategy, we have achieved robust turnover growth,” said Zhu Yicai, chairman of Yurun.


The Hong Kong-listed company is hoping to focus on brand-building, diversifying distribution channels and penetrating mid- to high-end markets to achieve higher profit margins for the future, it reported.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.