US food retailers are increasingly competing with restaurants and foodservice providers as they increase their range of ready-meal or prepared-meal products, new research suggests.
According to research group Technomic, retailers and food manufacturers have increased the quality, variety, convenience and availability of “meal solution products”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The group found that across nearly 20 product categories there was a shift in consumer behaviour towards eating in using prepared products.
Retailers are focusing on a variety of key trends to help drive growth in these categories. Common marketing messages include “restaurant quality at home”, “convenience without sacrifice” and “better-for-you without effort”, Technomic said.
