US food retailers are increasingly competing with restaurants and foodservice providers as they increase their range of ready-meal or prepared-meal products, new research suggests.
According to research group Technomic, retailers and food manufacturers have increased the quality, variety, convenience and availability of “meal solution products”.
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The group found that across nearly 20 product categories there was a shift in consumer behaviour towards eating in using prepared products.
Retailers are focusing on a variety of key trends to help drive growth in these categories. Common marketing messages include “restaurant quality at home”, “convenience without sacrifice” and “better-for-you without effort”, Technomic said.
