US confectioner Hershey is set to launch its Bliss chocolate line this April.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Announcing the launch, Hershey described Bliss Chocolate as “rich, creamy, bite-sized chocolate indulgence”. 


The range will comprise of three varieties: milk chocolate, dark chocolate and milk chocolate meltaway.


“The chocolate masters at Hershey created Hershey’s Bliss for consumers who appreciate the everyday joys in life,” said Michele Buck, senior vice president, global chief marketing officer at the confectionery giant.


The launch is part of Hershey’s attempts to cash in on the growth of the more upmarket chocolate sector in the US.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Industry watchers have claimed that Hershey has been left behind the likes of Mars and Lindt in tapping into the growing American appetite for premium chocolate.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now