Tesco has made a change to its senior executive team at Fresh & Easy, with the appointment of Jeff Adams, the head of the UK retail giant’s stores in Thailand.

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Adams will join the group’s fledgling supermarket chain in the next few months. A date is yet to be announced.


“Fresh & Easy is expanding rapidly and the chain is looking to strengthen its senior team so this is a positive move for us,” a spokesperson told just-food today (13 March).


Adams will move to Fresh & Easy to work with Tim Mason, the chain’s president and chief executive.


The Fresh & Easy chain has opened over 50 stores across southern California in just a matter of months but was recently forced to defend reports the business was missing internal sales targets.

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