For the last 13 years, IRI has published its New Product Pacesetters report, an analysis that showcases the ten best-selling new food and beverage products in the US.
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In 2007, IRI said health and wellness “reigned supreme” and the analysts saw the trend as a “fundamental shift” in the way US consumers perceived food.
No longer were US consumers just looking at food as a source of enjoyment and satisfaction but as a means to deliver specific health benefits.
In 2008, IRI believes functional foods will “win big” – it will be interesting to see whether that prediction comes true.
For our interview with IRI’s Sheila McCusker on the report’s findings, published today (11 March), click here.
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By GlobalDataFor the time being, here is the list of the best-selling ten new food and beverage products in the US last year.
2006-2007 New Product Pacesetters: Top 10 Food & Beverage Brands
(Total year-one dollar sales across food, drug, mass channels, excluding Wal-Mart)
1. Campbell’s Reduced Sodium Soup. Sales = $101m
2. Bird’s Eye Steamfresh Frozen Vegetables $87m
3. Vault/Vault Zero Regular/Diet Soft Drinks $70m
4. Gatorade A.M. Sports Drinks $70m
5. General Mills Fiber One Chewy Bars $64m
6. Heineken Premium Light Lager Beer $63m
7. Dannon DanActive Probiotic Dairy Drinks $63m
8. Sara Lee Hearty and Delicious Breads $63m
9. Dannon Activia Light Yogurt $62m
10. Jazz Diet Pepsi $56m
Source: IRI New Product Profiler
For more detail from IRI’s New Product Pacesetters Report, please click here.
