For the last 13 years, IRI has published its New Product Pacesetters report, an analysis that showcases the ten best-selling new food and beverage products in the US.

In 2007, IRI said health and wellness “reigned supreme” and the analysts saw the trend as a “fundamental shift” in the way US consumers perceived food.

No longer were US consumers just looking at food as a source of enjoyment and satisfaction but as a means to deliver specific health benefits.

In 2008, IRI believes functional foods will “win big” – it will be interesting to see whether that prediction comes true.

For our interview with IRI’s Sheila McCusker on the report’s findings, published today (11 March), click here.

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For the time being, here is the list of the best-selling ten new food and beverage products in the US last year.
2006-2007 New Product Pacesetters: Top 10 Food & Beverage Brands
(Total year-one dollar sales across food, drug, mass channels, excluding Wal-Mart) 

1. Campbell’s Reduced Sodium Soup. Sales = $101m 

2. Bird’s Eye Steamfresh Frozen Vegetables   $87m  

3. Vault/Vault Zero Regular/Diet Soft Drinks   $70m  

4. Gatorade A.M. Sports Drinks   $70m  

5. General Mills Fiber One Chewy Bars   $64m  

6. Heineken Premium Light Lager Beer $63m  

7. Dannon DanActive Probiotic Dairy Drinks   $63m  

8. Sara Lee Hearty and Delicious Breads $63m  

9. Dannon Activia Light Yogurt   $62m  

10. Jazz Diet Pepsi   $56m  
Source: IRI New Product Profiler

For more detail from IRI’s New Product Pacesetters Report, please click here.