Consumer goods giant Procter & Gamble has launched Pringles Multigrain in the US in a bid to appeal to more health-conscious consumers.

The company said that the new product is “packed with multigrain flavour and crunch” and is available in three varieties: Truly Original, Creamy Ranch and Cheesy Cheddar.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A “U taste, we donate” marketing campaign backing the nationwide roll-out sees P&G team up with celebrity chef Tyler Florence and Share Our Strength, a charity working to end childhood hunger in the US.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager. “Just one taste and you’ll never think of multigrain snacks the same again.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now