Consumer goods giant Procter & Gamble has launched Pringles Multigrain in the US in a bid to appeal to more health-conscious consumers.

The company said that the new product is “packed with multigrain flavour and crunch” and is available in three varieties: Truly Original, Creamy Ranch and Cheesy Cheddar.

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A “U taste, we donate” marketing campaign backing the nationwide roll-out sees P&G team up with celebrity chef Tyler Florence and Share Our Strength, a charity working to end childhood hunger in the US.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager. “Just one taste and you’ll never think of multigrain snacks the same again.”

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