Fresh Harvest Products has completed the acquisition of US natural and organic frozen food group LaRocco Pizza Co.
“The completion of this acquisition represents a significant step for Fresh Harvest in our strategy to accelerate growth in our business,” said Fresh Harvest CEO Michael Friedman.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to Friedman, Fresh Harvest will benefit from expanded distribution to new retail customers as well as the establishment of a presence in western and midwestern states.
“Today, we significantly increased the depth and breadth of our products, sales and distribution across the nation into retailers such as Kroger, H-E-B and Albertsons – further enhanced our foothold with the largest natural food retailer in the US.”
The transaction will add around US$1.5m in sales a year, Friedman revealed.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
