Fresh Harvest Products has completed the acquisition of US natural and organic frozen food group LaRocco Pizza Co.

“The completion of this acquisition represents a significant step for Fresh Harvest in our strategy to accelerate growth in our business,” said Fresh Harvest CEO Michael Friedman.

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According to Friedman, Fresh Harvest will benefit from expanded distribution to new retail customers as well as the establishment of a presence in western and midwestern states.

“Today, we significantly increased the depth and breadth of our products, sales and distribution across the nation into retailers such as Kroger, H-E-B and Albertsons – further enhanced our foothold with the largest natural food retailer in the US.”

The transaction will add around US$1.5m in sales a year, Friedman revealed.

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