Mars Inc has signed a three-year deal to sponsor Aussie Rules team Carlton Football Club.
The US-based food giant will see the Mars brand logo carried on the Carlton guernsey from 20 February.
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The deal is the latest tie-up between Mars and Carlton, a team nicknamed The Blues.
In 1997, Carlton changed the traditional colour of the team’s jumper from navy blue to royal blue for two games to mark the launch of blue M&M’s in Australia.
Financial details were not disclosed but Peter West, general manager of Mars Snackfood, said the new deal was the company’s biggest agreement in Aussie Rules.
“We have been manufacturing Mars bars in Australia for over 30 years and the heritage of our brand has always been around celebrating active lifestyles as expressed in the ‘Work Rest Play’ campaign. This partnership is a natural fit for the Mars brand and will further promote an active lifestyle.”
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