The US chicken industry must adapt to the new realities of poultry production, a new report says.
Titled: “This is not your grandfather’s chicken industry”, the report from global financial services provider Rabobank outlined the challenges the industry faces. These include higher and more volatile feed input costs, maturation of the US domestic market, foreign competition, more regulation and excess supply.
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“The US chicken industry is encountering permanent rather than cyclical changes which will require significant changes in how the industry operates in the future,” a spokesperson said.
“Rabobank believes the industry will adjust eventually, but those who will survive and thrive in the future will be those who recognise that the operating environment has changed forever, and alter the way they run their business.”
