Vitamin and supplement giant NBTY has acquired US energy bar brand Balance Bar from private-equity firm Brynwood Partners VI.
Brynwood, which acquired the brand from Kraft Foods in 2009, announced the sale for an undisclosed sum yesterday (26 November).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The buyout house claimed Balance Bar was “one of the leading brands” in what it described as a “high growth” nutrition and energy bar category. It said the sector was worth US$1bn.
NBTY is itself owned by private-equity giant The Carlyle Group. The nutritional supplements firm was sold to Carlyle for $4bn in 2010.
