Vitamin and supplement giant NBTY has acquired US energy bar brand Balance Bar from private-equity firm Brynwood Partners VI.

Brynwood, which acquired the brand from Kraft Foods in 2009, announced the sale for an undisclosed sum yesterday (26 November).

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The buyout house claimed Balance Bar was “one of the leading brands” in what it described as a “high growth” nutrition and energy bar category. It said the sector was worth US$1bn.

NBTY is itself owned by private-equity giant The Carlyle Group. The nutritional supplements firm was sold to Carlyle for $4bn in 2010.

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