Upmarket UK retailer Waitrose has extended its ice cream range to include an additional variant.

Seriously Creamy Peanut Butter Ice Creams combines peanut butter with chocolate ice cream and double cream, finished with a layer of Belgian milk chocolate, the firm said today (9 August). The ice cream retails at GBP2.89 (US$4.71) for a three pack of 120ml cartons.

The product is made with British dairy ingredients, Waitrose added.

On Friday, Waitrose revealed an 8% increase in sales for the first half of 2011.

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