UK food manufacturer Premier Foods plc has relaunched its Batchelors instant soup brand.
The company has created a new line of soups, added flavours to the two existing ranges and revamped the brand’s packaging.
Go deeper with GlobalData
Competition in the UK’s instant soup category is hotting up, with HJ Heinz announcing earlier this month that it had entered with the sector with a new concentrated purée soup called Heinz Squeeze & Stir.
High Veg a Soup is the new Batchelors line and Premier said it was aiming to attract consumers with the “high vegetable content” in the products.
The new line comes in three flavours – roast vegetable, country vegetable and Mediterranean tomato and vegetable – and contains “50-70% vegetables”, Premier said. It also has “predominantly green packaging to differentiate from the rest of the range”, the company added.
Broccoli and stilton, pea and ham, creamy Thai and mulligatawny are the four flavours added to the existing Cup a Soup range. “The spicy variants are an important innovation for the range as the spicy flavours sector is the fastest-growing in the market and will drive appeal amongst younder consumers,” Premier said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe Slim a Soup line also includes four new flavours that are “already popular” in the Cup a Soup range, the company explained. Tomato, golden vegetable, chicken and chicken and leek have been added to the lower-calorie line.
The new packaging has been designed to give the range a “modern and appealing new look”, Premier added, “which focuses on the brand and flavour to improve fixture navigation for shoppers and dial up food values”.
