UK food manufacturer Premier Foods plc has relaunched its Batchelors instant soup brand.

The company has created a new line of soups, added flavours to the two existing ranges and revamped the brand’s packaging.

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Competition in the UK’s instant soup category is hotting up, with HJ Heinz announcing earlier this month that it had entered with the sector with a new concentrated purée soup called Heinz Squeeze & Stir.

High Veg a Soup is the new Batchelors line and Premier said it was aiming to attract consumers with the “high vegetable content” in the products.

The new line comes in three flavours – roast vegetable, country vegetable and Mediterranean tomato and vegetable – and contains “50-70% vegetables”, Premier said. It also has “predominantly green packaging to differentiate from the rest of the range”, the company added.

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Broccoli and stilton, pea and ham, creamy Thai and mulligatawny are the four flavours added to the existing Cup a Soup range. “The spicy variants are an important innovation for the range as the spicy flavours sector is the fastest-growing in the market and will drive appeal amongst younder consumers,” Premier said.

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The Slim a Soup line also includes four new flavours that are “already popular” in the Cup a Soup range, the company explained. Tomato, golden vegetable, chicken and chicken and leek have been added to the lower-calorie line.

The new packaging has been designed to give the range a “modern and appealing new look”, Premier added, “which focuses on the brand and flavour to improve fixture navigation for shoppers and dial up food values”.