US food group Heinz has added some flavour to its Beanz range in the UK with four new products.

Cheddar Cheese, Tomato with Garlic & Herbs, Curry, Barbecue, and Fiery Chilli will join the existing Original and Five Beanz flavours this month, Heinz said today (16 October).

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Available in 390g cans with an RRP of GBP0.84 (US$1.35), the launch is being supported through store activation and digital activity.

“We are confident these new varieties will provide shoppers with the inspiration they desire to add more variety to their mealtimes, whilst still giving the goodness and value that we know they love,” Heinz Beanz senior brand manager Katherine Broadley said.

Heinz has looked to double its rate of innovation over the last two years. Matt Hill, president of Heinz UK and Ireland told the IGD annual convention in London last week innovation was needed to “drive engagement” of consumers and claimed it would help manufacturers gain market share.

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