US food group Heinz has added some flavour to its Beanz range in the UK with four new products.

Cheddar Cheese, Tomato with Garlic & Herbs, Curry, Barbecue, and Fiery Chilli will join the existing Original and Five Beanz flavours this month, Heinz said today (16 October).

Available in 390g cans with an RRP of GBP0.84 (US$1.35), the launch is being supported through store activation and digital activity.

“We are confident these new varieties will provide shoppers with the inspiration they desire to add more variety to their mealtimes, whilst still giving the goodness and value that we know they love,” Heinz Beanz senior brand manager Katherine Broadley said.

Heinz has looked to double its rate of innovation over the last two years. Matt Hill, president of Heinz UK and Ireland told the IGD annual convention in London last week innovation was needed to “drive engagement” of consumers and claimed it would help manufacturers gain market share.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.