General Mills has added to its Yoplait yoghurt line-up in the US with the launch of two variants as part of a tie-up with Weight Watchers.

Yoplait Light and Yoplait Greek 100, endorsed by Weight Watchers, are available from this month for a suggested retail price of US$0.79 and $1.29 respectively.

Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers, General Mills says, and is available in six variants including Strawberry, Black Cherry and Key Lime.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Newly-reformulated Yoplait Light has 90 calories per cup and is available in a number of variants from BlackBerry to Boston Cream Pie.

See Also: