Shares in Natural Grocers by Vitamin Cottage opened over 20% above their IPO price on the first day of trading in the US natural and organic retailer.

The company, which has stores in 11 US states, saw its shares reach over $18 on the New York Stock Exchange today (25 July).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It had priced its flotation at $15 a share, which had valued the listing at $107.1m. At 13:47 ET, Natural Grocers shares were at $18.19. Natural Grocers expects the share offer to close on Monday.

The company is the latest firm in the US organic sector to list on the stock market. In March, US organic food manufacturer Annie’s Inc went public in New York.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now