UK retail giant Tesco has launched its latest “venture brand” under the name Yum.

Produced exclusively for Tesco by dairy giant Arla Foods, the range, which launches this week, comprises Yum Spreadable and Yum Buttery Spread.

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Tesco said it has given the range a “fresh-faced, contemporary” feel with “eyecatching” black packaging.

The launch is latest in the UK retailer’s “venture brands”. Tesco announced plans in May last year to launch a raft of global venture brands. Products on sales so far include Chokablok ice cream and Italian food brand Parioli.

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