Haribo has expanded its portfolio of lines in the UK that focus on a specific sweet from its core mixed bag of candy.

The German confectioner has given sweets including “rhubarb and custard splats” and “yellow bellies” their own 80g bags.

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The products follow on from the launch of a bag containing just Haribo’s Eggstras sweet, which has been on sale over spring.

Haribo is mulling whether to expand its production or distribution capacity in the UK to meet growing demand for its products.

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