UK frozen food manufacturer Birds Eye is targeting the adult market with the launch of its latest take on frozen fish cakes.
Melt-in-the-middle fish cakes are part of a revamp of the firm’s adult dining portfolio and are designed as a “midweek meal solution”, Birds Eye, owned by Iglo Group, said.
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The fish cakes are available in two variants: Cod, Tomato & Herb; and Haddock & Creamy Cheese.
Alongside the fish cake launch, Birds Eye has added to its steam veg line with the launch of Veg Fusions – a pyramid bag of green vegetables with a hint of garlic and herbs. The products is available in packs of two.
“The addition of Veg Fusions and Melt in the Middle Fish Cakes to our adult dining portfolio is an exciting development for Birds Eye,” said general marketing manager Helen Martin. “With these new ranges Birds Eye aims to revolutionise mealtimes, making it easier to enjoy delicious dinners during the week.”
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By GlobalData
