US firm Pure Protein has expanded its product stable with the launch of a range of soft baked protein bars.

The Soft Baked Bars contain five grams of sugar and are available in two variants: Double Chocolate Vanilla Crunch; and Double Chocolate Peanut Butter Crunch.

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The new bars join the existing Pure Protein line of convenient bars, shakes and powders. They are available at major retailers nationwide.

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