Premier Foods plc is to launch a multi-million pound television advertising campaign in the UK for its Sharwood’s sauces range.

To air from 2 February for eight weeks, the adverts will show Sharwood’s chefs travelling across the UK looking for tips from local curry houses for home cooking. The campaign will coincide with the launch of four Tikka variants to the brand’s sauce range in March – Extra Mild, Extra Creamy, Extra Onions, and a Special Edition Green Label Mango Chutney.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

New pack designs on the entire Tikka range will accompany the launch of the additional flavours.

The sauces have an RRP of GBP1.65 (US$2.58).

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now