Nestle has decided to let UK consumers decide which of four limited-edition Kit Kat Chunky flavours will be added to the range permanently.

The campaign, called Kit Kat Chunky Champion, invites consumers to vote for one of four limited-edition flavours – Orange, White Choc, Peanut Butter and Double Choc – on the brand’s page on social media site Facebook. Voters get the chance to win GBP100 (US$156) every day.

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The one that receives the most votes by 24 February will become a permanent flavour in the range.

As part of the campaign, Nestle will also air six online films with celebrity cameos on its Facebook page to promote the various flavours. It will also work with TV channel ITV1 to show voting updates air between programmes. The four flavours are available now.

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