US confectioner Hershey has extended its Jolly Rancher confectionery range in the US with the addition of a new variant.

Jolly Rancher Crunch ‘N Chew launched yesterday (16 January) and is available in four flavours – cherry, blue raspberry, green apple and watermelon. The range is available nationwide at mass grocery, drug and convenience stores.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

As part of the launch, Hershey has partnered with online videography firm Poptent to create video spots advertising the product. Consumers can visit a dedicated website to vote for one of three spots through to 15 February.

The winning videographer will produce two additional videos, resulting in a three-part video series that will be posted on the Jolly Rancher website this spring.  

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now