US confectioner Hershey has extended its Jolly Rancher confectionery range in the US with the addition of a new variant.

Jolly Rancher Crunch ‘N Chew launched yesterday (16 January) and is available in four flavours – cherry, blue raspberry, green apple and watermelon. The range is available nationwide at mass grocery, drug and convenience stores.

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As part of the launch, Hershey has partnered with online videography firm Poptent to create video spots advertising the product. Consumers can visit a dedicated website to vote for one of three spots through to 15 February.

The winning videographer will produce two additional videos, resulting in a three-part video series that will be posted on the Jolly Rancher website this spring.  

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